HRMNY Art Case Study: Visual Presence with Unique Branding & Logo Design


Create the perfect harmony
in your home with Szandra Feth!


In 2023, interior designer Szandra Feth decided to expand her creative work with artistic forms made from 3D textures. She launched an Instagram account for brand-strengthening purposes, where she can showcase her creations.

However, in order to ensure her visual presence aligns with her creative work, we designed a unique logo and brand identity for her.

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During the brand identity design process, the main focus was to reflect the nature of the artist's work: sleek, striving for simplicity, and creating a complementary rather than intrusive appearance. Since the client chose Instagram as the primary platform for showcasing her artwork, we integrated the content into a new web interface instead of a traditional website to provide a unified experience for the audience.

It was important during the design process that the brand elements complement rather than overshadow the creative activity. We found common ground with the client and took into account her style and artistic expression in shaping the brand identity. From business cards to thank-you cards and stickers, we incorporated the unique personality of the artist into every little detail with our graphic design team. We all know the importance of the first impression conveyed by our client through her images and Instagram reels when sharing her portfolio online.

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What brand elements did we contribute to HRMNY Art?

  • Logo design
  • Branding elements optimized for social media, incorporating both natural and artistic textures and sensations (e.g., crumpled fabric background, concrete effects, and colors)
  • Thank-you cards, Business cards
  • Stickers
  • Instagram highlights icons and story templates
  • IG Reels mini mood/vibe videos
hrmny w5labs
hrmny w5labs

As a result of our collaboration, we could present the client's work and creativity in a new dimension. Designing the logo and optimizing branding elements for social media platforms allowed us to create a brand with a unique and unmistakable visual presence. The completed thank-you cards, business cards, stickers, Instagram highlights icons, and story templates, as well as the IG Reels mini vibe videos, provided an excellent opportunity for the artistic forms to offer an outstanding customer experience to Szandra's audience.

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Those who chose us...

Our ongoing partnership with W5labs has been a pleasure. Their team's dedication to our project has resulted in a highly functional website that exceeded our expectations. The impeccable graphic designs they've produced perfectly capture our brand's essence. Beyond their technical prowess, the overall customer experience has been smooth and professional. W5labs has truly been an asset to our growth.
Marc Zumstein
We have been working with the W5labs team for several years, and we owe them for the RESnWEB booking page, gift voucher interface, multihotel search, and loyalty module design. The collaboration with them is seamless; they respond quickly to our inquiries, understand our needs, present plans professionally, and, last but not least, the results are long-lasting. To be continued. :)
Szilágyi Zsuzsa
We have been working with W5labs since 2021, and they built our corporate website from scratch. The W5labs team was responsible for the functionality and the whole design. Working together has been easy for several reasons: they quickly adapted to our needs from the beginning, they responded promptly to our requests, and they regularly offered multiple solution suggestions. They are flexible, and they always deliver impeccable quality work. The new website has been a great success within our team, which confirms that we chose the right partner.
Chief Marketing Officer of Green Fox Academy
W5 is the friend who not only helps but also understands.
dr. Hetényi Roland
ügyvezető, RoLink Biotechnology
Our collaboration with W5 has been outstanding in terms of project management. Information flowed seamlessly within the agency, and we didn't have to explain our needs to multiple people multiple times. Whenever something came up, everyone responded promptly and implemented the ideas we had in mind. The end result is a truly exceptional website!
Bányavölgyi Donáta
Marketing, PR Manager
After treating our 1500th patient with spinal conditions, we decided to expand our clinic's portfolio and introduce ourselves in the online space as well. We have invited the top experts in related fields to join our team for a comprehensive approach to healing. Accordingly, we entrusted our digital presence to the best hands. W5labs has created a modern, elegant, and user-friendly website for us, and has been taking care of it ever since, to our utmost satisfaction.
Dr. Máté Nagy
Neurosurgeon, Medical Director