HRMNY Art

Create the perfect harmony in your home with Szandra Feth!

A logo and an Instagram-ready identity for an interior designer and artist working with 3D textures: business and thank-you cards, stickers, highlight icons, story templates and short Reels videos.

The project

The project at a glance

Client
HRMNY Art
Industry
Art · interior design
What we did
The case

Challenge, solution, result

  1. Challenge

    In 2023 interior designer Szandra Feth started showing her art made from 3D textures on Instagram, and needed a visual identity that suits her work.

  2. Solution

    We designed a logo and an Instagram-optimised identity with natural and artificial textures (crumpled fabric, concrete effect), plus business and thank-you cards, stickers, highlight icons, story templates and short Reels videos.

  3. Result

    A clean, distinctive identity that complements the artworks rather than competing with them, giving the artist a consistent presence on social media.

In 2023, interior designer Szandra Feth decided to expand her creative work with artistic forms made from 3D textures. She launched an Instagram account for brand-strengthening purposes, where she can showcase her creations.

However, in order to ensure her visual presence aligns with her creative work, we designed a unique logo and brand identity for her.

hrmny
hrmny w5labs

During the brand identity design process, the main focus was to reflect the nature of the artist's work: sleek, striving for simplicity, and creating a complementary rather than intrusive appearance. Since the client chose Instagram as the primary platform for showcasing her artwork, we integrated the content into a new web interface instead of a traditional website to provide a unified experience for the audience.

It was important during the design process that the brand elements complement rather than overshadow the creative activity. We found common ground with the client and took into account her style and artistic expression in shaping the brand identity. From business cards to thank-you cards and stickers, we incorporated the unique personality of the artist into every little detail with our graphic design team. We all know the importance of the first impression conveyed by our client through her images and Instagram reels when sharing her portfolio online.

hrmny w5labs

What brand elements did we contribute to HRMNY Art?

  • Logo design
  • Branding elements optimized for social media, incorporating both natural and artistic textures and sensations (e.g., crumpled fabric background, concrete effects, and colors)
  • Thank-you cards, Business cards
  • Stickers
  • Instagram highlights icons and story templates
  • IG Reels mini mood/vibe videos
hrmny w5labs
hrmny w5labs

As a result of our collaboration, we could present the client's work and creativity in a new dimension. Designing the logo and optimizing branding elements for social media platforms allowed us to create a brand with a unique and unmistakable visual presence. The completed thank-you cards, business cards, stickers, Instagram highlights icons, and story templates, as well as the IG Reels mini vibe videos, provided an excellent opportunity for the artistic forms to offer an outstanding customer experience to Szandra's audience.

People who already work with us

  • Our ongoing partnership with W5labs has been a pleasure. Their team's dedication to our project has resulted in a highly functional website that exceeded our expectations. The impeccable graphic designs they've produced perfectly capture our brand's essence. Beyond their technical prowess, the overall customer experience has been smooth and professional. W5labs has truly been an asset to our growth.
    Marc Zumstein Switzerland — hospitality
  • W5 is the friend who not only helps but also understands.
    Dr. Roland Hetényi Managing Director, RoLink Biotechnology
  • We have been working with the W5labs team for several years, and we owe them for the RESnWEB booking page, gift voucher interface, multihotel search, and loyalty module design. The collaboration with them is seamless; they respond quickly to our inquiries, understand our needs, present plans professionally, and, last but not least, the results are long-lasting. To be continued. :)
    Zsuzsa Szilágyi Managing Director
  • Our collaboration with W5 has been outstanding in terms of project management. Information flowed seamlessly within the agency, and we didn't have to explain our needs to multiple people multiple times. Whenever something came up, everyone responded promptly and implemented the ideas we had in mind. The end result is a truly exceptional website!
    Bányavölgyi Donáta Marketing, PR Manager
  • We have been working with W5labs since 2021, and they built our corporate website from scratch. The W5labs team was responsible for the functionality and the whole design. Working together has been easy for several reasons: they quickly adapted to our needs from the beginning, they responded promptly to our requests, and they regularly offered multiple solution suggestions. They are flexible, and they always deliver impeccable quality work. The new website has been a great success within our team, which confirms that we chose the right partner.
    Andrea KOZAREK Chief Marketing Officer of Green Fox Academy
  • After treating our 1500th patient with spinal conditions, we decided to expand our clinic's portfolio and introduce ourselves in the online space as well. We have invited the top experts in related fields to join our team for a comprehensive approach to healing. Accordingly, we entrusted our digital presence to the best hands. W5labs has created a modern, elegant, and user-friendly website for us, and has been taking care of it ever since, to our utmost satisfaction.
    Dr. Máté Nagy Neurosurgeon, Medical Director
More case studies

Similar projects

We worked in the same stages on these projects too.

  • Next story

    FMCG · household products

    Reckitt

    Graphic support for the Laundry division since 2019: online and print materials for Vanish, Calgon, Lovela Baby, Woolite and Lysol. We created the Vanish and Calgon listings on eMAG, Extreme Digital and Kifli.hu.

    • Creative

    5 brands, online and in print

  • FMCG · soft drinks

    Coca-Cola Hungary

    From 2019 we supported the brand’s Hungarian team for several years. We started with content management and technical oversight of coca-cola.hu, later took part in the global OneSite migration, and we also worked on graphic updates and creative campaigns.

    • Creative
    • Support

    From 2019 a multi-year partnership

  • Manufacturing · building materials

    Lafarge Cement Hungary

    Web and graphic support for a cement manufacturer in a long-term partnership: materials for internal communication and environmental topics.

    • Creative
    • Development

Questions about the HRMNY Art project

Can't find the answer?

Write to us or call us, and we will answer your question.

  • A logo, Instagram-optimised identity elements, business and thank-you cards, stickers, highlight icons, story templates and short Reels videos.

  • The client chose Instagram to show her work, so we optimised the identity primarily for that platform instead of a traditional website.

  • To complement the artworks rather than overpower them: a clean, simple look with natural and artificial textures.

Planning a similar project?

In a 30-minute call we look at where your project stands and tell you how we would approach it. If we are not the right partner for it, we will tell you that too.

Let's talk for 30 minutes

Free, no commitment.

Newsletter

We write about what we learn on our projects

AI visibility, search, websites and business systems: what we learn in our work. You will also hear about the GVS audit launch here first.

No spam, unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.