DIGITAL GROWTH & TECHNOLOGY PARTNER

The system that has your back.

W5labs designs and builds the digital systems that businesses build their growth on.

Free first call, no commitment.

  • 18+ years
  • 200+ projects delivered
  • one permanent point of contact
  • Lafarge – case study
  • Hama
  • Coca-Cola – case study
  • Reckitt – case study
  • Snickers – case study
  • Vanish – case study
  • Sió
  • Halott Pénz – case study
  • Pécsi Sör
  • HRP – case study
  • Haldorádó – case study
  • Europ Assistance
Who we are

We have been working on digital systems since 2008, today from design to operations.

W5labs is a digital growth and technology partner. We help you decide what is worth building, we design and build it, and then we run it and keep improving it. So you can turn to the same partner at every stage of a project.

These are situations we see at many companies:

  • There is a website, but nobody can tell how many leads it brings in.
  • Design, development and operations are done by different companies, and when something breaks, it is hard to tell whose job it is.
  • Buyers ask ChatGPT or Gemini before they decide, and the company does not appear in the answers.

A new website is rarely the answer to these. What helps is having strategy, communication, development and operations in one hand, with someone accountable for the whole.

More about us
How we work

The four stages of our work

A project with us typically goes through these four stages. You can join at any stage, and you do not have to order all four. But with everything in one place, there is less coordination, and it is clear who is responsible for what.

  1. 01

    Strategy

    Growth Planning

    We decide what is worth building, for whom and in what order, and how much time and money it takes.

    • digital strategy and roadmap
    • growth planning
    • AI visibility (GEO) strategy
    Strategy
  2. 02

    Creative

    Growth Communication

    We design what the brand says, and how people use the website or the system.

    • positioning and messaging
    • UX/UI design
    • brand identity
    • creative strategy
    Creative
  3. 03

    Development

    Growth Enablement

    We build the website, the webshop, the portal or the business application.

    Development
  4. 04

    Support

    Growth Protection

    We operate, secure and keep improving what we have built.

    • hosting and infrastructure
    • operations and security
    • maintenance
    • continuous development
    Support
Who we work for

Companies that want to grow, primarily in B2B, manufacturing and healthcare

We mostly work with companies where the website is part of sales and day-to-day operations: quote requests or bookings run through it, partners log in, and it is connected to the company's other systems.

Manufacturers

Product catalogue, quote requests, reseller access, ERP connection and multiple languages. Our clients of this kind include Lafarge Cement Hungary and Textrade.

Healthcare providers

Appointment booking and scheduling systems that take the load off the front desk. We built one for the Endocare private clinic and for Aurora Medical.

Typical projects

  • Partner and reseller portal
  • System integration (ERP, CRM, invoicing)
  • Product catalogue and quote requests
  • Digital roadmap
  • AI visibility
  • UX/UI redesign
  • Appointment booking and scheduling system
  • Webshop (invoicing, stock, shipping)
  • Multilingual website
  • Accessibility (WCAG 2.2)
  • Operations and support

We can add the most to a project when we take part in setting its direction, and stay accountable for how it runs after launch.

Why W5labs

What we do differently

  • Strategy and delivery in one hand

    The same project lead runs both the direction and the delivery. So the strategy is one that can actually be built, and development knows what the goal is.

  • We stay with you after launch

    We also operate and keep improving what we build, so you do not need to find a new partner for it.

  • One permanent point of contact

    Every project has one contact person who keeps it all together. You do not have to tell the same thing to several people.

  • AI from planning to development

    We measure how a company appears in AI assistants' answers, build AI features (such as a chatbot or automated processes) into systems, and use AI tools in our own development work.

  • The source code is yours

    We hand over documented, standards-based systems that another developer can take over if needed.

Case studies

Some of our projects

In the case studies we describe the starting point, the solution and the result.

  • IT distribution · wholesale

    HRP Europe

    B2B e-commerce and ERP as one system for one of Hungary’s leading IT distributors. Partner onboarding, custom pricing, stock and service in one place, always up to date.

    • Development
    • Support

    4,000+ reseller partners

    Read the case study
  • Manufacturing · building materials

    Lafarge Cement Hungary

    Web and graphic support for a cement manufacturer in a long-term partnership: materials for internal communication and environmental topics.

    • Creative
    • Development
    Read the case study
  • Retail · e-commerce

    Crafters Europe

    A custom webshop for a new brand of a wood and DIY trading house, with partner product import, Billingo invoicing and GLS/MPL shipping.

    • Creative
    • Development

    4000+ products imported from partner export files

    Read the case study
  • Industry · textile recycling

    Textrade

    A custom-built website for a textile recycling company. It explains the company’s sustainability goals clearly, and why recycling textiles matters.

    • Creative
    • Development
    Read the case study
  • Healthcare · private clinic

    Endocare

    An online booking system for a private clinic: appointments, automatic reminders and multi-level permissions. The front desk now spends far less time arranging appointments by phone.

    • Creative
    • Development
    Read the case study

W5labs in numbers

  • 18+ years

    working on digital systems since 2008

  • 200+ projects delivered

    from company websites to complex business systems

  • 700+ clients

    including development, hosting and operations clients

  • 40+ long-term partners

    we have worked with continuously for years

  • 8 industries

    we work in regularly

  • ~15 team members

    strategy, UX/UI, design, development, infrastructure, operations

Our own method

Growth Visibility Score GVS

W5labs' own measurement service: it measures whether you appear when a buyer asks AI for a recommendation, what it says about you, and what may stand in the way of an enquiry.

Free snapshot
A first look at three areas: AI visibility, mobile speed, and your message or Google Business Profile. No score, obstacle ranking or task list.
GVS Report (paid)
All six areas, a 0–100 GVS score, the three biggest obstacles in order and a prioritised task list with next steps.

The free snapshot is usually ready within 4–5 working days, no Google access needed.

The six measured areas

  1. AI visibility 30%
  2. Searchability 20%
  3. Technical performance 15%
  4. Message and content 15%
  5. Conversion path and measurability 12%
  6. Trust and accessibility 8%

Weighted together, they give the 0–100 GVS score and the A–F rating.

Blog

What we have been writing about

Practical articles on AI visibility, search engine optimisation, development and operations.

Who chose us

  • We have been working with the W5labs team for several years, and we owe them for the RESnWEB booking page, gift voucher interface, multihotel search, and loyalty module design. The collaboration with them is seamless; they respond quickly to our inquiries, understand our needs, present plans professionally, and, last but not least, the results are long-lasting. To be continued. :)
    Zsuzsa Szilágyi Managing Director, RESnWEB
  • W5 is the friend who not only helps but also understands.
    Dr. Roland Hetényi Managing Director, RoLink Biotechnology
  • We have been working with W5labs since 2021, and they built our corporate website from scratch. The W5labs team was responsible for the functionality and the whole design. Working together has been easy for several reasons: they quickly adapted to our needs from the beginning, they responded promptly to our requests, and they regularly offered multiple solution suggestions. They are flexible, and they always deliver impeccable quality work. The new website has been a great success within our team, which confirms that we chose the right partner.
    Andrea Kozarek CMO, Green Fox Academy
  • Our collaboration with W5 has been outstanding in terms of project management. Information flowed seamlessly within the agency, and we didn't have to explain our needs to multiple people multiple times. Whenever something came up, everyone responded promptly and implemented the ideas we had in mind. The end result is a truly exceptional website!
    Donáta Bányavölgyi Marketing, PR Manager
  • Our ongoing partnership with W5labs has been a pleasure. Their team's dedication to our project has resulted in a highly functional website that exceeded our expectations. The impeccable graphic designs they've produced perfectly capture our brand's essence. Beyond their technical prowess, the overall customer experience has been smooth and professional. W5labs has truly been an asset to our growth.
    Marc Zumstein Switzerland, hospitality
  • After treating our 1500th patient with spinal conditions, we decided to expand our clinic's portfolio and introduce ourselves in the online space as well. We have invited the top experts in related fields to join our team for a comprehensive approach to healing. Accordingly, we entrusted our digital presence to the best hands. W5labs has created a modern, elegant, and user-friendly website for us, and has been taking care of it ever since, to our utmost satisfaction.
    Dr. Máté Nagy Neurosurgeon, Medical Director

Frequently asked questions

Can't find the answer?

Write to us or call us, and we will answer your question.

  • That's not what we call ourselves. We work as a digital growth and technology partner: we take every stage of a project, from strategy to operations, all the way through, and we are accountable for it.

  • With a free 30-minute conversation. We listen to where you are and what you want to achieve, and tell you whether we can help. If we can, the next step is an assessment:

    • for a new build, a technical and business assessment;
    • for an existing system, a technical health check.

    To make the most of the conversation, you can fill in our short questionnaire beforehand.

  • Yes. For manufacturers we typically work on product catalogues, quote request processes, reseller portals, and ERP and CRM integrations. Our references include Lafarge Cement Hungary, which we supported with web and creative work over the long term, and Textrade, the largest textile sorting plant in Central and Eastern Europe, for which we built a custom website.

  • Strategy decides what is worth building, for whom, and in what order. Development decides how it all gets built technically. With us, the same project lead runs both, so the strategy is one that can actually be delivered.

  • It depends on the task and on how many other systems it needs to connect to. For a well-defined task we give a fixed-price quote, and we can tell you the order of magnitude already in the first conversation.

  • You do. We hand over documented, standards-based systems that another developer can take over.

  • The Growth Visibility Score is W5labs' own assessment method, which evaluates a company's digital presence across six areas, from AI visibility to trust. You can find the free snapshot and the packages on the GVS page.

  • Our office is in Pécs, we can also meet in person in Budapest, and we have clients from all over Hungary as well as from abroad.

Let's talk about what you are working on

Technology keeps changing, and we change with it. One thing has stayed the same: we want to build systems our clients can still work well with years from now, and that we take responsibility for.

Let's talk for 30 minutes

Free, no commitment.

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What we learn in our projects

We write about what we learn in our work: AI visibility, search, websites and business systems.

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