Retail · e-commerce
Crafters Europe
A custom webshop for a new brand of a wood and DIY trading house, with partner product import, Billingo invoicing and GLS/MPL shipping.
4000+ products imported from partner export files
Development · Growth Enablement
Digital systems that growth is built on
We build the website, the webshop, the portal or the business application, and connect it to the company’s other systems so that data gets where it needs to be without manual work. At the end of the project, we hand over the full, documented source code.
Let's talk for 30 minutes
Free first call, no commitment.
Development areas
What we build
Custom systems and client portals
Internal software and client and partner portals built around your own workflows.
Webshops
Online sales with payment, invoicing and shipping integrations, from a few products to catalogues of thousands.
WordPress websites
Company websites and blogs that your team can easily edit themselves.
Landing pages
Campaign pages that lead visitors to one specific goal: a quote request, a sign-up or a purchase.
How we work
Development starts with a business decision
Development turns what strategy planned and creative made communicable into a working system. So for us the question is not which technology to use, but what the system has to achieve.
The first step is a conversation
We learn how you work, where manual processes slow you down, and what is worth automating. That way the first version already does what you actually need.
We connect it to your systems
ERP, CRM, invoicing, payment, logistics. Data gets where it needs to be without manual copying.
The source code is yours
At the end of the project, we hand over the full, documented source code. We do not lock you in with a closed system.
SEO and GEO
Development is no longer only for users
Google, ChatGPT, Gemini and Claude all rely on technical structure, content relationships and information architecture. That is why we take SEO and AI visibility into account from the design stage.
Clean technical foundations
Fast loading, semantic, well-indexable code and a flawless technical structure.
Structured data (schema.org)
It makes the meaning of the content clear to search engines and AI models, so they are more likely to quote and recommend it.
Information architecture
Logical content relationships and a clear structure that people and machines can both follow easily.
The process
From the first conversation to the finished system
A smaller custom application typically takes 2–3 months, a complex business system 4–8 months. We launch the most important features first, and show you where we are at the end of every stage.
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Consultation
First we get to know your company: what problem you want to solve and which processes you want to simplify. This shows what you need, and what you do not.
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Design and specification
A detailed plan of what the system will do, how it is built, how long it takes and what it costs. We do not start development until you approve it.
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Development
We work in scheduled stages, with a demo at the end of each one. The specification protects you: you get what we planned together.
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Testing
We test the finished system functionally, visually and under load, and fix issues before the handover.
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Handover and support
After launch there is a warranty period set out in the contract, and the system is yours together with the source code. You can count on us for extensions and operations too.
Technology
Technology is a tool, not the goal
We do not stick to a single technology: we choose what is most secure, scales well and is sustainable in the long run for the given goal.
- Laravel (PHP)
- NestJS (Node.js)
- Nuxt / Vue.js
- Angular
- WordPress
- MySQL
- PostgreSQL
- MongoDB
- Redis
- Docker
- CI/CD
W5labs in numbers
18+ years
working on digital systems since 2008
200+ projects delivered
from company websites to complex business systems
700+ clients
including development, hosting and operations clients
40+ long-term partners
we have worked with continuously for years
8 industries
we work in regularly
~15 team members
strategy, UX/UI, design, development, infrastructure, operations
Case studies
Some of our development projects
Each case study describes the starting point, the solution and the result.
Healthcare · private clinic
Endocare
An online booking system for a private clinic: appointments, automatic reminders and multi-level permissions. The front desk now spends far less time arranging appointments by phone.
Industry · textile recycling
Textrade
A custom-built website for a textile recycling company. It explains the company’s sustainability goals clearly, and why recycling textiles matters.
Frequently asked questions about development
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When off-the-shelf solutions already limit how you work, when you need specific business logic, or when the website has to work together with other systems. That way the software adapts to your processes, not the other way round.
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A smaller custom application typically takes 2–3 months, a complex business system 4–8 months. We launch the most important features first, so you soon have a working system and feedback.
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The price depends on the features, the complexity and the number of connections to other systems. For a clearly defined task we give a fixed-price quote, and we can tell you the order of magnitude in the first conversation.
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You do. At the end of the project we hand over the full, documented source code, so another team can take it forward. We do not lock you in with a closed system.
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Almost anything with an available API: ERP, CRM, invoicing (for example Billingo), payment and logistics (for example GLS, MPL) systems.
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Fundamentally. Loading speed, Core Web Vitals, semantic code and a flawless structure are all ranking factors, and AI search tools rely on the same signals. That is why SEO and GEO are part of the work from the design stage.
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Yes. We design and build websites to WCAG 2.2 level AA: sufficient contrast, full keyboard operability and a structure that screen readers can follow. We also make existing websites accessible. We summarised what the standard requires in our article on WCAG 2.2.
Let's talk through what the system needs to do
In a free 30-minute call we look at what you want to achieve, and tell you what solution we would build and roughly how long it would take. If we are not the right partner for it, we will tell you that too.
Let's talk for 30 minutesFree, no commitment.