Manufacturing · building materials
Lafarge Cement Hungary
Web and graphic support for a cement manufacturer in a long-term partnership: materials for internal communication and environmental topics.
Strategy · Growth Planning
A growth strategy we also build
We decide what is worth building, for whom and in what order, and how much time and money it takes. The same team that writes the plan also delivers it, so only steps that can actually be done make it into the plan.
Let's talk for 30 minutes
Free first call, no commitment.
Sound familiar?
Your marketing is running, yet revenue does not grow predictably
- You advertise on several channels, but you do not know which one brings profit and which one burns money.
- Your website gets traffic, but visitors do not request quotes, and you cannot see where they drop off.
- You keep building new features, but nobody can tell whether they serve growth.
- Your buyers already ask ChatGPT and Gemini before they buy, but your company does not appear in the answers.
- Every expert recommends something different, and none of them is responsible for the result.
What you need then is not another campaign, but a plan that tells you what to do, why, and in what order.
What you get
A plan that can be built, not a presentation
Positioning and target audience
Who you sell to, what problem you solve, and why they choose you over a competitor.
Customer journey and sales funnel
Where buyers meet you, from the first search to the quote request, and where you lose them.
Measurable goals and channel mix
KPIs that every later decision can be measured against, and the channels worth spending on.
Prioritised roadmap
An action plan for 3, 6 and 12 months, with the UX and development directions. Every step has an owner, a deadline and a budget.
The W5 Method
Five questions, and a sixth: how we build it
We build every strategy on five questions: Who, What, Why, Where, When. We answer them in measurable terms first; tactics come only after that.
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Who?
Who your real buyers are, and what drives their decision.
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What?
What exactly you sell, and what problem it solves.
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Why?
Why they choose you over a competitor.
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Where?
Where they search: on Google, in AI search or on social media.
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When?
At which point in their decision buyers find you, and when you need to be there.
How?
The sixth question: delivery
The answer to “How?” is not another document. We take the approved roadmap all the way: UX/UI design, development, SEO and GEO. That is why only steps that can be built within the available time and budget make it into the strategy.
AI visibility (GEO)
Visible where the decision is made
Some of your buyers no longer browse search results; they ask ChatGPT, Gemini, Claude or Perplexity and accept the answer. If your company is not in that answer, your competitor is. GEO (Generative Engine Optimization) is about making your content quotable in these answers. It does not replace SEO; it complements it.
An identifiable brand
With structured data (schema.org) and clear factual statements, we help AI systems identify your company and your field accurately.
Quotable content
We write question-and-answer paragraphs that make sense on their own, because answers quote paragraphs, not whole pages.
Technical foundations
Fast, easy-to-parse HTML, a machine-readable data layer, and pages that AI crawlers can reach.
Measurement
With a fixed set of questions, we track how and in what context AI systems mention your brand and your competitors.
Our own method Coming soon
GVS audit: your digital presence in one score
The Growth Visibility Score (GVS) is W5labs' own assessment method. It rates a company's digital presence across six areas and shows what is worth improving first. It will provide the starting numbers for the strategy.
The GVS audit will be available soon.
We will announce the launch in our newsletterThe six areas
The process
Four steps from assessment to delivery
We do not promise specific numbers up front: your starting point, your market and your competition decide what is realistic. We put numbers on it after the assessment, and measure ourselves against them throughout.
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Assessment
typically 1–2 weeks
We assess your visibility on Google and in AI search, your website and your competitors.
Result A report on strengths, weaknesses and opportunities.
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Strategy
typically 2–3 weeks
Following the W5 Method, we define your positioning, target audience and customer journey.
Result A strategy document and value proposition.
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Roadmap
typically 1 week
We set up the action plan for 3, 6 and 12 months.
Result A prioritised action plan with owners, deadlines and a budget.
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Delivery
ongoing
We build what we planned: UX/UI, development, SEO and GEO.
Result A working system and results measured against the goals.
Case studies
Some of our projects
Each case study describes the starting point, the solution and the result.
Retail · e-commerce
Crafters Europe
A custom webshop for a new brand of a wood and DIY trading house, with partner product import, Billingo invoicing and GLS/MPL shipping.
4000+ products imported from partner export files
Healthcare · private clinic
Endocare
An online booking system for a private clinic: appointments, automatic reminders and multi-level permissions. The front desk now spends far less time arranging appointments by phone.
Frequently asked questions about strategy
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When your marketing is active but the results are unpredictable: campaigns run and the website is updated, yet the number of qualified leads does not grow steadily. A common symptom is many separate tactics running in parallel without a shared direction. If you cannot say in one sentence who you offer what to, and why, the problem is not in the execution.
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The customer journey map and sales funnel, measurable goals (KPIs), a channel mix recommendation, UX and development directions, and the roadmap for 3, 6 and 12 months. This guides the design and development work.
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We take part in delivering the approved roadmap: in UX/UI design, custom development and building visibility. Because we also do the delivery, we check every recommendation against the available budget and time.
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Yes. We hand over the plans so that another team can take them forward.
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GEO (Generative Engine Optimization) means that your content appears and can be quoted in the answers of AI search tools (ChatGPT, Gemini, Claude, Perplexity). It is not your whole page that competes, but its individual paragraphs, so the winner is whoever has more quotable content, not more content.
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A traditional strategy often starts with the channels; W5 starts with the direction. We first set the positioning and a measurable goal, and tactics come only after that, so you measure every later decision against clear criteria instead of gut feeling.
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It depends on the complexity of the market and of your starting point. As an indicative figure, the assessment, the strategy and the roadmap together start at about HUF 600,000. After the assessment we give a fixed-price, itemised quote with no hidden costs.
The next stages
After the strategy
Creative
The strategy becomes a visual system and a user experience.
Development
We build the website, the webshop or the business system.
Support
We run and keep improving what we built.
Let's start with a conversation
Before we propose anything, we look at where you are now. In a 30-minute call you get an honest picture of your situation. If we think you do not need us, we will tell you that too.
Let's talk for 30 minutesFree, no commitment.