#Mars #Snickers

Learn about our campaign
prepared for the
Middle Eastern markets

mars w5labs

MARS is present in several Middle Eastern markets with its ice cream offering, and in early 2020 they introduced new Snickers products in 6 countries in the Middle East region. The project has spanned through not only national borders but also market approaches and cultures, thanks to which we have gained valuable experience.

In collaboration with the Dubai
headquarters, our design team has
created concept, creative texts,
slogans and mutations for various Snickers
ice creams and different surfaces.

A special challenge was that in addition to the English language, we also had to
create the graphics in Arabic font, so the creative concept had to work in this
form as well, as the reading is from right to left.

mars w5labs
mars w5labs