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Tourism · hospitality
Zora Hotel · Camp Adriatic · Kremik Marina
UX/UI design and websites for a tourism group in Primošten. We extended the hotel’s booking system with our own development to make booking faster.
Mars · Snickers
Learn about our campaign prepared for the Middle Eastern markets
Creative concept, slogans and campaign materials for the launch of new Snickers ice creams, together with the Dubai headquarters. The graphics were made in English and in Arabic (read right to left).
The project
The project at a glance
- Client
- Mars · Snickers
- Industry
- FMCG · ice cream
- What we did
- In numbers
- 6 Middle Eastern countries
The case
Challenge, solution, result
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Challenge
In early 2020 Mars launched new Snickers ice creams in 6 countries in the Middle East. The campaign materials had to work in English and in Arabic, read right to left.
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Solution
Together with the Dubai headquarters we created the creative concept, copy and slogans, and the adaptations for each channel, in Latin and Arabic script.
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Result
One creative concept that worked across six countries and two writing directions during the product launch.
MARS is present in several Middle Eastern markets with its ice cream offering, and in early 2020 they introduced new Snickers products in 6 countries in the Middle East region. The project has spanned through not only national borders but also market approaches and cultures, thanks to which we have gained valuable experience.
In collaboration with the Dubai
headquarters, our design team has
created concept, creative texts,
slogans and mutations for various Snickers
ice creams and different surfaces.
A special challenge was that in addition to the English language, we also had to
create the graphics in Arabic font, so the creative concept had to work in this
form as well, as the reading is from right to left.
People who already work with us
Our ongoing partnership with W5labs has been a pleasure. Their team's dedication to our project has resulted in a highly functional website that exceeded our expectations. The impeccable graphic designs they've produced perfectly capture our brand's essence. Beyond their technical prowess, the overall customer experience has been smooth and professional. W5labs has truly been an asset to our growth.
W5 is the friend who not only helps but also understands.
We have been working with the W5labs team for several years, and we owe them for the RESnWEB booking page, gift voucher interface, multihotel search, and loyalty module design. The collaboration with them is seamless; they respond quickly to our inquiries, understand our needs, present plans professionally, and, last but not least, the results are long-lasting. To be continued. :)
Our collaboration with W5 has been outstanding in terms of project management. Information flowed seamlessly within the agency, and we didn't have to explain our needs to multiple people multiple times. Whenever something came up, everyone responded promptly and implemented the ideas we had in mind. The end result is a truly exceptional website!
We have been working with W5labs since 2021, and they built our corporate website from scratch. The W5labs team was responsible for the functionality and the whole design. Working together has been easy for several reasons: they quickly adapted to our needs from the beginning, they responded promptly to our requests, and they regularly offered multiple solution suggestions. They are flexible, and they always deliver impeccable quality work. The new website has been a great success within our team, which confirms that we chose the right partner.
After treating our 1500th patient with spinal conditions, we decided to expand our clinic's portfolio and introduce ourselves in the online space as well. We have invited the top experts in related fields to join our team for a comprehensive approach to healing. Accordingly, we entrusted our digital presence to the best hands. W5labs has created a modern, elegant, and user-friendly website for us, and has been taking care of it ever since, to our utmost satisfaction.
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Questions about the Mars · Snickers project
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In 6 countries in the Middle East, in early 2020.
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The graphics had to work in Arabic script as well as English, so the creative concept had to work when read right to left too.
-
The creative concept, the copy and slogans, and the adaptations for each channel, together with the Dubai headquarters.
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