Art-Innova: one website, three audiences, trusted by international retail chains
A custom-built, bilingual website for an interior manufacturer working for international retail chains. Buyers, designers and future employees on one platform.
25 years of expertise, 4 business areas, 2 languages
The case
Challenge, solution, result
01
Challenge
Art-Innova produces shop fittings for international chains, works with designers and contractors, and is continuously looking for skilled staff. It had 25 years of expertise, robotised production and international references, but its digital presence did not bring these together into one credible story for all three audiences.
02
Solution
We designed and built a custom, extensible website in Hungarian and German. Each of the four business areas has its own section, international partners are given prominent placement, and Art-Innova’s own project photography and intro video show the scale of the manufacturing operation.
03
Result
art-innova.hu now serves buyers, professional partners and future employees on a single platform. The first impression matches what references such as Spar, OMV or Shell suggest.
For 25 years, Art-Innova has been designing and manufacturing interiors in Komló, Hungary.
It creates institutional interiors, shop fittings and bespoke furniture for homes, and offers panel cutting and furniture component manufacturing to joinery partners using robotic CNC technology.
The combination of design thinking and an industrial production base has earned the trust of international brands. A client base like this expects more from a website than the visitors of a typical joinery business.
Photo: Art-Innova
of expertise
25 years
business areas
4
languages: Hungarian and German
2
international partner brands on the homepage
8
Clients include
Spar
Interspar
OMV
Lukoil
Shell
Unimarkt
Aktiv Ladenbau
Semmernegg
Three questions on the same website
All three questions meet on the same website, and each needs a quick answer.
Procurement
A procurement manager at an international chain looks for reliability, capacity and premium quality.
Designers and contractors
An architect or contractor wants to see the technical background and the quality of previous projects.
Future employees
A prospective employee wants to know what kind of company and which machines they would be working with.
The homepage
One page, three ways in
The homepage takes all three audiences through the same sequence: the introduction, the four business areas, the references and contact. Each visitor stops where their own question is answered.
Art-Innova wanted a website that would go beyond a company profile and serve several clearly distinct business goals at once. Four tasks emerged at the start of the project.
01
Earning the trust of international clients
A buyer abroad meets the company on its website first. If the presentation falls short of what the international references suggest, trust starts to slip in the first minute. This called for a premium, multilingual presence.
02
Reaching designers and contractors
Architects, interior designers and contractors look for production capacity, technology and the quality of references, so this information had to be only a few clicks away.
03
Attracting talent in a tight labour market
Competition for skilled joinery and manufacturing professionals is strong, and candidates now decide from the website whether to apply at all. The production background had to speak to future employees as well.
04
Presenting 25 years of expertise in a modern way
A long-established manufacturer can easily look dated. The goal was a website that shows accumulated expertise in a contemporary, clean form.
The strategy
A design-and-build partner with an industrial base
The first decision was about positioning. Every further decision, from structure to imagery, followed from that statement.
Art-Innova is a design-and-build partner with an industrial production base, trusted by some of the most demanding international chains with their shop fittings. Every element of the website backs up that statement.
A custom, extensible framework
The four business areas, institutional interiors, shop fittings, home interiors and panel cutting and component manufacturing, would have been hard to fit into a template in a way that stays easy to extend. We therefore chose a custom-built framework with straightforward content management.
Trust signals front and centre
International partners and 25 years of expertise form the basis of the visual hierarchy and content structure. For a foreign visitor, these are what turn an unfamiliar manufacturer into a credible partner, so they appear directly and prominently.
A premium visual language
Building on the existing brand elements, the design created a fresh, premium look. The site gives plenty of room to Art-Innova’s own large-format project photography and intro video, which immediately convey the real scale of the company.
Talent attraction built into the brand story
Future employees are addressed through the presentation of the production background, technology and references, as part of the main content structure. The recruitment goal runs through the whole brand story.
Bilingual content for German-speaking markets
The website is available in Hungarian and German. The German version has its own German-language menu and pages, so a decision-maker in Austria or Germany can learn about the company, its services and its references in their own language.
The German version
Its own menu: Über uns, Leistungen, Referenzen, Kontakt
art-innova.de and art-innova.at both lead here
Language switcher in the header: HU / DE
Magyarart-innova.hu
Deutschart-innova.hu/de-DE
Implementation
Design and development in one process
Design and development ran as one continuous process, coordinated by a dedicated project manager, so design decisions and technical delivery stayed aligned throughout.
The main navigation (About, Services, References, Grants, Contact) guides visitors from the company introduction to the references. All four business areas have their own block on the homepage, and international partners reinforce trust where visitors make their decision.
The website was built mobile-first. Designers, suppliers and private clients visit from different devices in different situations, so finding information has to be equally easy on every screen.
Homepage
Services
References
Visible quality
Large-format project photography and the intro video are tools for building trust. For a company with an industrial background, visible quality is often more convincing than any description.
Photos and video still: Art-Innova, from art-innova.hu
The result
Art-Innova’s digital face
art-innova.hu presents all four business areas on a single platform, communicates 25 years of expertise credibly, and builds trust from the first visit through its international references.
Many manufacturers with a strong track record know this situation: there is a gap between real expertise and the digital presence, and clients, partners and job seekers all sense it. For Art-Innova, the redesign was a business decision that lays the groundwork for the next steps in its home market, in German-speaking markets and in attracting talent.
International buyersget a first impression that matches the company’s references.
Designers and contractorsquickly reach the professional content that matters to them.
Future employeesget to know the company through its production background and technology.
W5labs built us a website that authentically presents the projects we have delivered over the past 25 years and speaks to our partners professionally in German as well as Hungarian. Throughout the collaboration, we worked with a precise, reliable and highly skilled team.
A Hungarian online store and, years later, an English-language B2B website for an IFS-certified pet food manufacturer. Customers learn about products, partners about production, each on their own platform.
From 2019 we supported the brand’s Hungarian team for several years. We started with content management and technical oversight of coca-cola.hu, later took part in the global OneSite migration, and we also worked on graphic updates and creative campaigns.
Write to us or call us, and we will answer your question.
Three audiences at once: procurement teams at international retail chains, design and fit-out partners, and future employees. Each finds the content relevant to them on the same platform.
Hungarian and German. The German version has its own German-language menu and pages, and both art-innova.de and art-innova.at lead to it.
The four business areas would have been hard to fit into a template in a way that stays easy to extend. The custom framework provides long-term extensibility and simple content management.
Need to convince several audiences at once as a manufacturer?
A custom-built, multilingual website that gives clients, professional partners and future employees quick answers.
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