Crafters Europe e-commerce platform


Custom e-commerce platform tailored to your needs? Get to know Crafters Europe!


Our client operates a woodworking and DIY trade house with extensive experience and a wide range of products.

According to the new initiative, they wanted to create a new brand separate from woodworking and build the Crafters Europe online store. The goal of the project was to create a unique, youth-oriented webshop showcasing quality products for all age groups. In this case study, we'll delve into the challenges of the project and the solutions that enabled our client to establish an effective and successful online presence.

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The main challenge was to efficiently import over 4000 products from various partners' export files into the system.

To achieve this, we designed templates where partners' products could be arranged column by column, allowing for the processing of differently formatted data files with minimal configuration.

By data files, we mean not only product information, but also images, descriptions, and properties associated with the products. This approach saved a significant amount of time and energy for our client. If required, automated product synchronization can also be implemented based on predefined conditions. During product entry, multiple options are available for customizable product management, including product name, description, price, stock, dimensions, properties, and related items. The centralized media library was also developed to ensure easy accessibility of uploaded images and files throughout the website.

The webshop interface can be edited
and personalized by the client:

  • It provides options for managing featured banners.
  • The content of the page menu structure and product categories are customizable.
  • Featured product collections and additional unique subpages can be created, allowing products to be highlighted in the menu, on the homepage, or on separate subpages. This makes it easy to use the interface for different promotions.
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The webshop interface has been made fast, modern, and responsive in order to achieve a fresh look.
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The e-commerce platform supports multiple languages, allowing for easy introduction of additional languages through a translation management module.

We have integrated online card payment (SimplePay), custom transfer, and cash-on-delivery payment options into the system. However, cash-on-delivery purchases are available only to registered users, thus encouraging user registrations. The order management is transparent and efficient. With individual order status handling, the client can tailor the entire order process to their own processing system, ensuring that users are continuously informed of status changes. User management is secure, and the administration panel provides easy handling of customer's personal, billing, and shipping address details.

Finally, we have integrated the Billingo invoicing system into the online store through an API connection. This allows invoices to be automatically generated based on orders. According to a regulation introduced at the end of 2023, the government requires webshops to offer the logistics services of Magyar Posta to their customers, so both GLS and MPL courier services have been included in the order and backend processes, along with custom price ranges for delivery fee management. As per the upcoming legislation, the specified fee for delivery using MPL courier service can be easily set.

Upon completion of the project, our client received a well-functioning and user-friendly online e-commerce platform that facilitated efficient product management, fast and secure shopping, and flexible adaptation to our client's needs.

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Those who chose us...

Our ongoing partnership with W5labs has been a pleasure. Their team's dedication to our project has resulted in a highly functional website that exceeded our expectations. The impeccable graphic designs they've produced perfectly capture our brand's essence. Beyond their technical prowess, the overall customer experience has been smooth and professional. W5labs has truly been an asset to our growth.
Marc Zumstein
We have been working with the W5labs team for several years, and we owe them for the RESnWEB booking page, gift voucher interface, multihotel search, and loyalty module design. The collaboration with them is seamless; they respond quickly to our inquiries, understand our needs, present plans professionally, and, last but not least, the results are long-lasting. To be continued. :)
Szilágyi Zsuzsa
We have been working with W5labs since 2021, and they built our corporate website from scratch. The W5labs team was responsible for the functionality and the whole design. Working together has been easy for several reasons: they quickly adapted to our needs from the beginning, they responded promptly to our requests, and they regularly offered multiple solution suggestions. They are flexible, and they always deliver impeccable quality work. The new website has been a great success within our team, which confirms that we chose the right partner.
Chief Marketing Officer of Green Fox Academy
W5 is the friend who not only helps but also understands.
dr. Hetényi Roland
ügyvezető, RoLink Biotechnology
Our collaboration with W5 has been outstanding in terms of project management. Information flowed seamlessly within the agency, and we didn't have to explain our needs to multiple people multiple times. Whenever something came up, everyone responded promptly and implemented the ideas we had in mind. The end result is a truly exceptional website!
Bányavölgyi Donáta
Marketing, PR Manager
After treating our 1500th patient with spinal conditions, we decided to expand our clinic's portfolio and introduce ourselves in the online space as well. We have invited the top experts in related fields to join our team for a comprehensive approach to healing. Accordingly, we entrusted our digital presence to the best hands. W5labs has created a modern, elegant, and user-friendly website for us, and has been taking care of it ever since, to our utmost satisfaction.
Dr. Máté Nagy
Neurosurgeon, Medical Director
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