GVS – Growth Visibility Score
Does AI recommend you when a buyer is looking for a solution?
GVS shows when AI recommends you, where a prospect's journey from search to enquiry breaks down, and which improvements are worth starting with.
- Completely free
- No Google access needed (Google Analytics or Search Console)
- Ready within 4–5 working days
Would you rather talk it through? Book a free 30-minute consultation
GVS Report · Example Ltd.
The three biggest growth obstacles
- AI visibility You appeared in 9% of AI answers asking for a recommendation; competitor B is shown most often instead of you. Needs attention
- Conversion path On mobile it takes four steps to request a quote. Needs attention
- Message The first screen of the home page does not make clear who you work for. To improve
An example of the first page of the full, paid GVS Report. The free snapshot is shorter: it shows the state of three areas, without the obstacle ranking or the task list.
Measured daily on: ChatGPT · Google AI Overviews · Perplexity
The risks GVS helps you prevent
- AI recommends your competitor instead of you
Someone asks who is the best in your category in the area. AI names three companies, yours is not among them, and you never find out.
How GVS helps: With a fixed question set we measure daily who appears instead of you, and based on which sources. That shows where it may be worth strengthening content or sources.
- It states outdated or wrong information about you
People ask about your company, and AI gives an old address, a discontinued service, or mixes you up with another company. A wrong answer can do more harm than not being known at all.
How GVS helps: We monitor what AI says about you. In the monthly packages you get a weekly alert about a false statement, and in the task list we point out which sources may lie behind the false answer, and which one is worth fixing.
- A technical or content problem stops people getting in touch
The buyer reaches your website, but it is slow on mobile, it is unclear what you offer, or requesting a quote takes four steps. They leave, and you do not know why.
How GVS helps: Four of the six measured areas examine exactly this: speed, message, the path to an enquiry and trust signals. Every gap becomes a task with an owner.
- You notice too late when visibility drops
A new competitor or an AI model change can reshuffle recommendations within weeks, and it only shows up in your traffic figures later.
How GVS helps: In the monthly packages we measure continuously, and send a weekly alert if there is a larger drop than usual.
- The improvement budget is not spent on the most important problem
There is a lot to fix, and it is easy to start with what looks impressive rather than with what holds back the most prospects.
How GVS helps: The methodology calculates the order of the three biggest obstacles from the weighted points lost. This shows development priority: the budget goes to the gaps with the most weight, and the business impact is tracked with separate metrics.
GVS measures all of them, and shows which one is the biggest obstacle for you.
We measure six areas, not just AI visibility
AI visibility tools on the market typically measure one area. GVS measures six, because the buyer's journey does not end at the AI answer either. Weighted together, the six areas give the 0–100 GVS score and the A–F rating.
AI visibility
weight 30%
Do you appear when a buyer asks AI for a recommendation, and does it describe you accurately?
Mentions for non-branded questions, accuracy of answers about your company, machine readability
Searchability
weight 20%
Can you be found by people who do not know your name, only their problem?
Indexing, non-branded searches, basic on-page elements
Technical performance
weight 15%
Is the site fast and stable where the buyer actually is, that is, on mobile?
Real-user speed, lab measurement, security
Message and content
weight 15%
Does a decision-maker understand within five seconds what you offer, and do they believe you?
The first screen, proof, up-to-date content
Conversion path and measurability
weight 12%
Is there a clear path to an enquiry, and can you see how many people complete it?
Main button and path, quote request form, analytics
Trust and accessibility
weight 8%
Is your company credible where both the buyer and AI check it?
Google Business Profile, company information, accessibility
Weighting and scoring follow a fixed methodology; its version is shown in the header of every report.
What you get
Who AI recommends instead of you, and where it gets that from
We run the same fixed question set daily on three AI engines, and the score is based on the answers from the whole measurement period, not a single try. You see which competitors appear instead of you, what AI says about you and which pages it cites. That shows where it may be worth adding content.
Perplexity · 4 Oct
Question: Which metalworking company do you recommend for custom manufacturing?
Answer: For custom metalworking, three companies are worth a look: competitor A, competitor B and competitor C. All three take on small-batch production.
Sources:
- an industry directory
- Google Business Profile
- competitor B's references page
Example Ltd.: not included mention rate for recommendation questions: 9% Needs attention
Not a score, but an order of priorities
The score shows where you stand, the order shows where to start. We do not pick the three biggest obstacles: the methodology calculates them from how many points the company loses in each area relative to its weight. With an equal weakness, an area weighted at 30% gets higher priority than one weighted at 8%. The order is a development priority, not an estimate of lost prospects or revenue.
Points lost per area
- AI visibility 20.0 obstacle 1
- Conversion path 6.7 obstacle 2
- Message 5.0 obstacle 3
- Searchability 4.4
- Technical performance 3.3
- Trust 2.7
points lost = weight × (100 − area score)
A task for every gap, with an owner
The task list is built from a fixed task catalogue, so two companies in a similar situation get the same recommendation, only with their own data. Every item shows what we found, what needs to be done and who does it: you, W5labs or a partner.
Task list · first 3 items
When someone asks AI for a metalworking company, you appeared in 9% of the answers. Competitor B is shown most often instead of you.
Who does it: W5labs AI visibility improvement
On mobile it takes four steps to request a quote.
Who does it: W5labs UX and conversion optimisation
The first screen of the home page does not make clear who you work for.
Who does it: W5labs Positioning and messaging
A monthly report checked by a specialist
In the monthly packages you get a report every month that answers five questions: what has changed since the previous measurement, where new problems or opportunities have appeared, which three tasks are worth tackling first, what was delivered in the previous period (GVS Growth), and what the next recommended step is.
You do not just get automated data. Our specialists check the measurement results, interpret them from a business point of view, and turn them into concrete, prioritised improvement recommendations.
Monthly report · Example Ltd. · November
- What has changed since the previous measurement?
- For recommendation questions the mention rate rose from 9% to 14%. The service page has become slower on mobile.
- New problem or opportunity
- An industry directory lists an old site address, and AI quotes it.
- The first three tasks
- 1. Fix the directory listing · 2. Mobile speed of the service page · 3. Article on small-batch production
- What was delivered? (GVS Growth)
- Structured data on the service pages; requesting a quote on mobile went from four steps to two.
- Next recommended step
- Fix the directory listing this month, then mobile speed.
Four levels, from the same measurement
Every package measures with the same methodology; only the depth and the frequency differ. Prices are in Hungarian forints (HUF) and exclude VAT. The price covers up to 30 questions (GVS Report) or 45 questions (monthly packages). If we measure more services or markets and therefore need more questions, a surcharge of HUF 2,000 per question, or HUF 1,200 per question per month + VAT applies, which we tell you in advance. In a monthly package we measure at most 90 questions per company.
GVS Snapshot
Where is the problem?
- The state of three areas: AI visibility, mobile speed, and the Google Business Profile for companies with a physical location, or the message for all other companies.
- For each one, your own measured data and one sentence on what it means for you.
- At least one specific question you can try out yourself.
What is not included
Not included: score and A–F band, the order of the three obstacles, named competitors, cited sources, task list.
Free
A first look at three areas, with no commitment, if you first want to see whether there is a problem.
Get my free snapshotGVS Report
Why is it happening, and what is the target state?
- All six areas, a 0–100 GVS score and A–F rating, the three biggest obstacles, named competitors, cited sources and a prioritised task list.
- At least seven days of measurement, with about 30 questions.
Regular price:
HUF 99,000 + VAT, one-off feeIntroductory price for the first 10 customers:
HUF 69,000 + VAT, one-off fee
Until 31 March 2027, if we may use the result as a reference (anonymously on request).
A one-off, complete diagnosis of all six areas, with a prioritised task list. You decide on the implementation.
Order now Let's talk for 30 minutes insteadIf you order a W5labs project or subscribe within 60 days, we credit the price of the report.
GVS Tracking
Is it working?
- We monitor your AI visibility daily, evaluate the results monthly in an expert report, and update your complete, six-area GVS score quarterly.
- Monthly report: what has changed since the previous measurement, where new problems or opportunities have appeared, which three tasks are worth tackling first, and what the next recommended step is.
- A weekly alert, only if something has really happened: a new competitor, a false statement about you or a larger drop than usual.
- Every quarter a complete GVS before/after view and a strategic review.
- Before we start, we record the baseline, and begin with a 90-day plan.
- The items on the task list are done by your team or partner; if we did them, that would be GVS Growth.
HUF 49,900 + VAT / month
We measure, report and prioritise the improvement tasks. Your own team or partner takes care of the implementation.
Order now Let's talk for 30 minutes insteadFirst period: 3 months, 3 monthly fees (HUF 149,700 + VAT in total). After that it can be cancelled monthly.
- Recommended
GVS Growth
We measure it, and we fix it
- Everything in GVS Tracking, plus implementation of the task list from 6 credits a month: content, technical fixes, structured data, Google Business Profile, source building.
- A credit is not an hour but the fixed size of a task: a smaller fix is 1 credit, an article or case study 3, a mobile speed optimisation 6.
- We only use credits for tasks you have approved. The 6 monthly credits can be used in the given month: unused credits expire at the end of the month and cannot be exchanged for money. If an already approved task slips into the next month on our side, we finish it from the credits already committed.
- W5labs' strategy, creative, development and operations team works on it, and the monthly report shows what was delivered in the previous period, what came of it and what did not move.
HUF 149,900 + VAT / month, incl. 6 credits a month
On top of complete GVS Tracking, we also carry out the approved improvement tasks from the monthly allowance of 6 credits.
Order now Let's talk for 30 minutes instead6 credits a month, for example:
- 2 expert articles
- or 1 mobile speed optimisation
- or 6 smaller fixes
The credit value of every task is fixed in advance. Credits can be used in the month they are given.
First period: 3 months, 3 monthly fees (HUF 449,700 + VAT in total). After that it can be cancelled monthly.
What is covered by credits, and what is charged separately?
When you approve a task, you always see whether we deliver it from your monthly credit allowance or as separately charged development.
- GVS Growth credits from the 6 monthly credits
- Tasks from the task catalogue with predefined content and a specific result, for example an expert article, content optimisation of an existing subpage, a case study, or handling a specific AI visibility problem within a predefined scope.
- Custom development tasks HUF 22,000 + VAT / hour
- Work that can be planned in working hours, for example a custom functional change, a technical bug fix, an integration or a more complex optimisation. We work from a prior estimate of hours, within the approved budget of hours.
- Larger development projects based on a separate quote
- For example a new website, webshop or business system: we give a separate quote for these.
None of the packages include: more questions than agreed, a new market or language, a PR campaign, paid ad management, building a new website or webshop, and in GVS Growth a task larger than 6 credits. We price these separately, in advance. Extra credits are only charged with your approval, at HUF 19,000 + VAT per credit.
None of the packages guarantee appearing in AI answers. What we commit to is measuring regularly, working on the tasks ranked by the scoring, and saying plainly what moved and what did not.
What you get for the monthly fee
The two monthly packages measure and monitor the same things. The difference is who carries out the tasks.
We monitor your AI visibility daily, evaluate the results monthly in an expert report, and update your complete, six-area GVS score quarterly.
| Service | GVS Tracking | GVS Growth |
|---|---|---|
| Regular AI visibility measurement daily, with a fixed question set, on three AI engines | Included | Included |
| Tracking how competitors appear | Included | Included |
| Monitoring false AI statements and significant changes | Included | Included |
| Weekly alert only if something has really happened | Included | Included |
| Monthly report what changed, new problems and opportunities, the first three tasks, the next step — checked by a specialist | Included | Included |
| Quarterly complete GVS re-measurement with a before/after view and a strategic review | Included | Included |
| Priorities and next steps task list with owners | Included | Included |
| Implementation of the tasks from 6 credits a month: content, technical fixes, structured data, Google Business Profile, source building | Done by your team or partner | Included |
| What was delivered in the previous period the completed work and its result in the monthly report | Not included | Included |
| Monthly fee | HUF 49,900 + VAT | HUF 149,900 + VAT |
| Setup fee | None | None |
| Questions included in the base fee | up to 45 | up to 45 |
| Surcharge per question above 45 | HUF 1,200 + VAT / month | HUF 1,200 + VAT / month |
| First service period | 3 months, HUF 149,700 + VAT | 3 months, HUF 449,700 + VAT |
| Unused credits | No credits | Expire at the end of the month |
| Custom development | HUF 22,000 + VAT / hour | HUF 22,000 + VAT / hour |
We measure at most 90 questions per company. The baseline measurement is part of the first month, so there is no separate setup fee. The first period is 3 months (3 monthly fees); after that it can be cancelled monthly, effective at the end of the following month.
The business results you can achieve
The score gives a starting point for business questions: why you are not recommended, what may hold prospects back, and what is worth spending on first.
- You see for which questions AI does not recommend you, and which sources appear in its answers. You also see who appears instead of you. This shows correlations; the exact cause cannot always be named.
- You see what may stand in the way of winning customers. The six areas show where the buyer's journey may break down: at the AI answer, in search, on the website or at the quote request.
- You allocate the budget by priority. The report helps you decide which fix is worth spending on now, and which one can wait. The order of tasks is based on the weighted points lost, not on what looks most impressive.
- You can measure what changed after the work. We measure again with the same question set and the same yardstick, and examine which completed improvements or external factors the changes may be related to.
The GVS score shows development priority, not lost prospects or revenue. Business results, such as the number of enquiries and quote requests, are best tracked with separate metrics. We do not promise a specific increase in traffic or revenue.
The first 90 days in the monthly packages
When and how much AI visibility and search rankings move varies from company to company, and it is rarely a matter of days. That is why we describe in advance what happens in each month, and why the first period of the monthly packages lasts 3 months.
Month 1: audit and fix list. We fix the question set and the baseline, uncover the gaps, and approve the tasks together with you.
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Month 2: the first fixes go live. In GVS Growth we carry them out, in GVS Tracking your team or partner does. In one important question group you can already follow whether visibility is moving, and which way.
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Month 3: re-measurement. At the end of the third month we re-measure the changes compared with the baseline: for example a corrected false statement in AI answers, a new cited source or the speed of the mobile site.
If your visibility was already declining before the work, the first measurement and your existing Google data show it: if Google Analytics and Search Console hold earlier data, we review it at the start.
We measure our own work with the same yardstick
We also measure what we fix ourselves. That is why, for every change, we examine which completed improvements or external factors it may be related to: your work, the work of W5labs or a partner, or, for example, an AI model change. We do not call movement within the natural fluctuation of AI answers an improvement, and we also report what did not move.
- A fixed question set. We compile the questions by the stages of the buyer's journey, in fixed proportions, and do not change them until the re-measurement.
- Approved by a specialist. Our team reviews every complete report before it is sent, and we confirm one by one the AI assessments that affect the rating.
- We say what we did not measure. If some data is missing, for example there is no Google access, the report says so, and does not count it as zero points.
Quarterly report · Example Ltd.
GVS 58 , 67 +9 band: C, unchanged
- AI visibility 33 , 56 +23 Possibly related: W5labs work (structured data, two new sources)
- Conversion path 44 , 67 +23 Possibly related: W5labs work (shorter quote request)
- Searchability 78 , 78 within normal fluctuation
- Message 67 , 67 Did not move: the home page copy will be replaced next quarter
Whoever finds the problem can also fix it
W5labs has been designing, building and running websites since 2008, from Pécs, Hungary, for clients at home and abroad. Every item on the GVS task list belongs to one of our four areas: strategy, creative work, development or operations. If the report points to a new website, a shorter quote request path or AI visibility improvements, the same team that measured it delivers it.
Let's talk for 30 minutesFree, no commitment.
Frequently asked questions about GVS
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A single question is a single snapshot, and AI may answer differently next time. We run a fixed question set daily on three AI engines, give the figure for the whole measurement period, and examine five further areas alongside it.
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No, nobody can guarantee what AI engines answer. What we commit to is measuring regularly, working on the tasks ranked by the scoring, and stating in every report what moved and what did not.
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Not for the snapshot. For the full report we ask for read access to Search Console and Google Analytics. If you do not give it, the report is still prepared without it, and states what we could not measure.
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That is why, for every change, we examine which completed improvements or external factors it may be related to: your work, the work of W5labs or a partner, or, for example, an AI model change. We do not call movement within the natural fluctuation an improvement, and we also report what did not move.
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The snapshot is free. The GVS Report is a one-off HUF 99,000, GVS Tracking is HUF 49,900 a month and GVS Growth is HUF 149,900 a month, all prices in Hungarian forints + VAT. The price covers up to 30 or 45 questions respectively; above that a surcharge of HUF 2,000 per question, or HUF 1,200 per question per month + VAT applies. For the first 10 customers, until 31 March 2027, the report is HUF 69,000 + VAT if we may use its result as a reference. If you order a project or subscribe within 60 days of the report, we credit the price of the report. Custom development tasks are charged at HUF 22,000 + VAT per hour, based on a prior estimate of hours and your approval.
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Yes. The first period is 3 months, that is 3 monthly fees: HUF 149,700 in total for GVS Tracking and HUF 449,700 + VAT for GVS Growth. At the end of the third month we re-measure the changes compared with the baseline. After that the package can be cancelled monthly, effective at the end of the following month.
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By default on ChatGPT, Google AI Overviews (the AI summary above the Google results) and Perplexity. Further engines, such as Gemini, can be added on request; the report shows their results separately, and they do not count towards the score.
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A referred buyer also looks the company up, and today they may use an AI assistant to do it. The snapshot shows what they find about you there.
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A credit measures the size of a task, not time. Credits cover tasks with predefined content and a specific result, each with a fixed size: a smaller fix is 1 credit, an article or case study 3, a mobile speed optimisation 6. So the 6 monthly credits can cover, for example, 2 expert articles, 1 mobile speed optimisation or 6 smaller fixes. We only use credits for tasks you have approved. The 6 monthly credits can be used in the given month: unused credits expire at the end of the month and cannot be exchanged for money. If an already approved task slips into the next month on our side, we finish it from the credits already committed. Extra credits are only charged with your approval.
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It is not required. We are happy to walk you through the snapshot in a short call, but if you already know what you want, you can order the report or a monthly package without a call: write to us and we will send the pro forma invoice.
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In GVS Tracking: daily measurement with a fixed question set, monitoring of competitors and of statements about you, a weekly alert if something has really happened, a monthly report checked by a specialist, a complete quarterly re-measurement and a task list with the next steps. GVS Growth includes all of this, plus implementation of the task list from 6 credits a month. There is no setup fee: the baseline measurement is part of the first month.
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We measure again with the same question set and the same yardstick we used to record the baseline. For every change we examine which completed improvements or external factors it may be related to: your work, the work of W5labs or a partner. We do not call movement within the natural fluctuation an improvement. The complete before/after is prepared every quarter.
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That AI recommends your competitor instead of you, that it states outdated or wrong information about you, that a technical or content problem stops people getting in touch, that you notice a drop in visibility too late, and that the improvement budget is not spent on the problem that ranks highest in the scoring.
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GVS Tracking measures, monitors, reports and recommends: the tasks are carried out by your team or partner. GVS Growth gives you the same, and the W5labs team also delivers the items on the task list from 6 credits a month. In Growth the monthly report also shows what we have done, and what came of it.
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We say so. The report describes what did not move and why: for example because the change is still within the natural fluctuation, a fix has not gone live yet, or an external factor had an effect. We adjust the next month’s tasks accordingly. After the first period the monthly package can be cancelled monthly.
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Nobody can guarantee an appearance, but the chances can be improved: with accurate company information that matches everywhere (website, Google Business Profile, directories), with content that answers buyers’ questions, with structured data suitable for machine reading, and with external sources that AI cites. The GVS Report shows which of these is most missing in your case, and what to start with.
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Credits cover tasks with predefined content and a specific result, for example an expert article, content optimisation of an existing subpage, a case study, or handling a specific AI visibility problem within a predefined scope. Custom development tasks, for example a custom functional change, a technical bug fix, an integration or a more complex optimisation, are charged at HUF 22,000 + VAT per hour, based on a prior estimate of hours and your approval. For larger development projects we give a separate quote. When you approve a task, you always see whether we deliver it from your monthly credit allowance or as a separately charged task.
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We monitor your AI visibility daily, evaluate the results monthly in an expert report, and update your complete, six-area GVS score quarterly. Daily monitoring picks up changes and false statements, and that is where the weekly alert comes from. The monthly report shows what has changed and what is worth continuing with. The quarterly re-measurement scores all six areas again, with a before/after view.
Let's see what AI says about you today
Enter your website, your name and your email address. We measure for three days and email you the snapshot within 4–5 working days. No access to Google Analytics, Search Console or any other Google account is needed. If you like, we can also walk you through it in a short call.
Free, no commitment. One snapshot per domain every 30 days.
GVS Snapshot · your company
- AI visibility
- Mobile speed
- Message or Business Profile
Your three areas will be here.
Other areas of strategy
Strategy
We decide what is worth building, for whom and in what order.
Creative
The strategy becomes a visual system and a user experience.
Development
We build the website, the webshop or the business system.
Support
We run and keep developing what we have built.