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SEO and AI visibility

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  • A small robot hangs on a string between a huge, messy stack of documents and a single tidy document, on a purple background.

    What is llms.txt, and does your website need one?

    Barely two years ago nobody had heard of it, and today more and more clients are asking whether they need an llms.txt file. It is a fair question, because two contradictory voices dominate the topic. One says this is…

  • What does AI Visibility mean for a manufacturer?

    What does AI Visibility mean for a manufacturer?

    A procurement engineer today doesn't necessarily start a search by opening ten browser tabs when looking for a part, a machine, or a supplier: increasingly, they put the question to an AI system instead. If your…

  • Machine Experience: How Machines and AI Systems Read Your Website

    Machine Experience: How Machines and AI Systems Read Your Website

    Machine experience (MX) describes how accurately an automated system can map and interpret a website's content, structure, entities, relationships, and evidence. While UX optimizes for human usability, MX optimizes for…

  • The first visitor to your website is no longer human.

    The first visitor to your website is no longer human.

    Most businesses believe they build their website for humans. Yet more and more often, an artificial intelligence is the one that decides first whether to show it to a prospective customer at all.

  • The role and importance of SEO in the past vs. today

    The role and importance of SEO in the past vs. today

    The effective and successful functioning of a website is now unimaginable without proper search engine optimization (SEO). SEO has a long history and plays a crucial role in enhancing online presence and increasing…

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